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Room of Box's

simple & striking exhibition design

Room of Box's

Room of box's is a exhibition and point of sale installation project, which showcase's the products and brand attributes of a leading european luxury packaging manufacturer.


The title of this project "room of box's" is a direct response to the studio's indept research into the physical and emotional elements thats this project was required to achieve.

As the product range being presented are luxury packaging cases/box's, we developed the initial received brief, from "an exhibition stand to be used in multiple shows", to "a simple yet striking method of presenting products to create a lasting memorable impression for viewers".

The concept of creating an imersive experience for the viewer was made tangible through the development of the title "a room of box's". This immersive experience would elevate the impact of the presentation to a unique level befitting of the product and brand.


This aesthetics of the developed design possess a muted simplicity, ensuring that the centre of attention is always with the exhibiting products themselves.

The design comprises of nine individual display modules that can be configured to suit any exhibition space. Each of these free standing modules is collapsible for multiple repeat uses.

Requiring no specialist fitters for easy assembly and breakdown, the modules can be assembled by exhibition staff with minimum effort.
Finished in leather the modules present the exhibition products in a contemporary and sophisticated manor.

Commissioned to provide a turnkey solution for this project, Bright Potato delivered a full design, build and implementation service.

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