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42 Clifford Road, Wembley
London HA0 1AE
+44(0)75 9641 8734

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Self space


Utilising an innovative approach to the process of design, the studio has developed "Flow" as a process of reaction to the emotions and meaning of a particular piece of evocative artwork entitled "the crush" by brightpotato designer Diego Martínez Pereira.

Derived from our interpretation of the emotional attributes of the art work "the crush", which seeks the sense of stability when pain, fear and loneliness surround us. From this, the language and objective of "Flow" is one of reflectance and contemplation.

Seeking to express this language and objective, the form of the piece is an expression of the most basic element of design: the simple and humble line.

bright potato studio

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