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Getting ready for Milano!

February 17, 2018

We’re returning once again to possible the biggest festival of design, not just on the calendar, but on the planet. The Milan design festival is the longest running festival of design. Following the success from our previous year attending the Milan design festival we will return again to showcase the latest product designs we have developed and produced.

Bright Potato exhibits for the third consecutive year at the world famous SaloneSatellite exhibition as part of the Milan Design Week festival from 17th – 22th April. The exhibitions which is always recognised as one of the top highlights of the entire Milan design festival has built its reputation on two key elements; the most innovative work in the fields of furniture, lighting and product design, and all coming from new and young design studio’s.

This year’s Salone sees Bright Potato undertaking there most ambitious release of contemporary furniture and lighting designs to date. Showcasing four new chair designs along with a large feature lighting installation, the studio has focused the direction of its current works around the observations and exploration surrounding a common direction which can best be described under the theme of “transience of attachment”.


The pieces created for this year´s show are our attempt to decipher and portray an understanding and interpretation of the effects of attachment, or lack thereof, towards the objects we choose to have in our lives. Investigating elements of “atmosphere & environment”, “comfort & security”, “balance & harmony” and “time & movement”, we have created five new pieces: ArNOStalatices (some production ready products and some design concept prototypes) that they will launch at this year´s Salone de Mobile in Milan, the design capital of Italy´s and arguably the entire world.

If you are in Milan stop by for a visit to our stand B-01, Hall 13 Salone Satellite to see our latest product and design releases.

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